■ We attended SingTel Investor Day 2018 held on 14 June.
■ Consumer Singapore: Differentiating by enhancing customer service. Competition has intensified as industry players attempt to shore up their customer base ahead of TPG’s commercial launch. Singtel seeks to differentiate itself beyond competing just on pricing. It has 913,000 active users using My Singtel App to monitor usage of talk time, SMS and data, check re-contract date, get new smartphones and subscribe to add-on services. It also utilise AI-powered chatbot, Shirley, for self-help and to handle customer enquiries. Singtel also provides 24-month leasing plan for selected Apple and Samsung smartphones for its SIM-only customers. Customers have the option to upgrade their leased smartphones after 12 months of leasing by paying S$200.
■ Consumer Australia: Further expansion in fixed broadband using 5G. TPG Telecom will provide data-only packages and will not be offering traditional voice when it launches its mobile service later this year. According to TPG, traditional voice will be added at a later stage. TPG’s customers will initially have to make voice calls using apps, such as Whatsapp, Line and Viper. This is likely to have been caused by TPG’s failure to secure mobile roaming agreement with incumbent operators. Optus plans to roll out 5G fixed wireless to deliver fixed broadband with speed of 100Mbps in early-19. It will continue to exercise stringent control over operating expenses by cutting 600 staff.
■ Group Enterprise: Deploying 5G for enterprise applications. Singtel is exploring the deployment of 5G for autonomous vehicles and advanced remanufacturing. 5G provides low latency, which is ideal for industrial applications such as robotics and factory automation. Management clarified that the deployment of 5G could involve localised network, eg at seaports and airports, and does not necessarily require building a nationwide 5G network.
Source : UOB KayHian Research